Website users bloggers to create it's ad content..impact on advertising industry if this takes off??

Take a look at this short article..

a magazine is using it's own readers to create ad content then getting income from the brands the bloggers are advertising - cuts out the middle man (the agency and platform controllers (like sky/virgin/bbc/The Times/The Sun/Cosmopolitan/GQ etc)) who won't get any fees or commissions and the content is expected to be more preferable for the other visitors to the site as it's made by 'similar' people (assumed as they're reading/following the same site).

OH DEAR?? or another flash in the pan??  See HERE

More convergent fun...Is it a music video? a viral ad? Would it be allowed on TV?

Check this out..

Fiat's YouTube hit shows adverts breaking down borders online

Arianna featuring Pitbull's Sexy People is perfect example of ad-promo hybrids that wouldn't be allowed on TV

Interesting videos - see how the 'regulation' aspects are now infringed - can you really say that? You certainly can't say it on TV but you can online. Check out the Motherhood one which is like a music video...

This is not only about convergence of texts but about how the online environment is changing texts and the rules for media industries and audiences. Some online below - more on the Guardian link and Youtube.

EXAMPLES

Original Ad - "Immigrants"



"Motherhood"

"Sexy People"