Kanye West - Music, creativity and the internet

Website users bloggers to create it's ad content..impact on advertising industry if this takes off??

Take a look at this short article..

a magazine is using it's own readers to create ad content then getting income from the brands the bloggers are advertising - cuts out the middle man (the agency and platform controllers (like sky/virgin/bbc/The Times/The Sun/Cosmopolitan/GQ etc)) who won't get any fees or commissions and the content is expected to be more preferable for the other visitors to the site as it's made by 'similar' people (assumed as they're reading/following the same site).

OH DEAR?? or another flash in the pan??  See HERE

Dan Gillmor - "We the media" - about the 'read-write' web

Here's a good summary of what he said. He was primarily interested in USER GENERATED CONTENT and how it affected journalism.

LINK HERE

Here's a podcast from him:

The Cult of the Amateur’, Andrew Keen (summary)

'The Cult of the Amateur’, Andrew Keen (summary)

-       Web 2.0 (allowing the general public to publish online) destroys professionalism

-       It’s increasingly difficult (“impossible”) to find high quality materials amid the masses of User Generated Content.

-       Time Warner/Disney vs Google – Time Warner/Disney are creators of original content, Google is a ‘parasite’ (“it creates no content of its own”)

-       He blames the internet for loss of income to certain businesses and uses Craigslist as an example (site for classified ads – similar to Gumtree) – esp says Newspapers losing income for classified ads

-       Intellectuals lose the ability to create focus – i.e. you can’t hear the ‘experts’ for all the talk/chatter

-       Modern social culture has been regulated and analysed before it reaches the masses, he says this filtering by experts is circumvented by the UGC on the web

-       He thinks “cultural standards and moral values” are under threat from new media innovations (ask yourself whose standard and values?!)

-       He sees the internet as being the power of the crowd (rather like Brabazon’s ‘mob rule’) and says “history has proven that the crowd is not often very wise” (read as he doesn't approve of certain tastes as much as there are inherent problems with giving certain groups and points of view unfettered access to the web's audience which we might more readily all agree with (e.g. we might all agree that the internet could give racist organisations a voice and access to a bigger audience which we may more readily not find ideal/want)

-       He is concerned with “the blurring of the distinction between the qualified and informed professional and the uninformed and unqualified amateur.” (quoting A Trewavas in his book Trends in Biotechnology – sourced (ironically) from Wikipedia!)

Hacked Off – On reading here comes everybody by Clay Shirky and We-Think by Charles Leadbetter – Guardian, 22/3/08, Book reviews Stuart Jefferies

Hacked Off – On reading here comes everybody by Clay Shirky and We-Think by Charles Leadbeater – Guardian, 22/3/08, Book reviews Stuart Jefferies

-       professional status of journalists being destroyed by UGC/Citizen Journalism claimed by Shirky/Leadbeater is not happening in the way suggested. Old Model is changing – online allows constant revisions, old model required correct first time as limited ability to edit

-       journalists adhere to rules that ‘joe public’ doesn’t have to – grammatical accuracy, legally safe, interesting to read, not plagiarised: implication here is that public output onto the web generally isn’t

-       “Technology helps us to publish any old cobblers” and he goes on to complete with “then allows us to redraft it again and again”.

-       Whilst he admits that collaboration may work to further progress and discovery, he argues that Shirky/Leadbeater’s argument about creative collaboration in relation to the internet has little to do with “all the illiterate guff on blogs and those fatuous social networking sites”

-        Discusses the example of Black and White Maniacs on Flickr who tried to allow anyone to post, but at least 2 comments must be left on other photos to ‘thwart jokers’ but this ended up in a spiral of unusable and unworkable rules – so how does one get ‘extreme openness and decentralisation’ but simultaneously ‘discourag[e] the exercise of authority’ to work in practice?

-       He agrees with Shirky when he says only a few people account for a ‘wildly disproportionate amount of overall connectivity’ – so not here comes everybody

-       He argues that ‘connectors’ (people connecting/publishing online) could easily become other people’s bottleneck, gatekeeper, authority figure, onerous boss

-       He says they are both naive – all the tools available to the ‘mass’ to fight authority can equally be used by that same authority.

Free culture – e-media comes of age – Sara Mills, MM28, April 2009

Free culture – e-media comes of age – Sara Mills, MM28, April 2009

-       Tim Berners-Lee – not his idea of interactivity – but we’re getting there

-       Wikipedia – subject to editing – people do like to change but it is peer-reviewed and fixed within a few hours – uses roll-back to previous editions

-       Wikipedia does promote it’s own fallacy – ironically making it more reliable: entries are supposed to be cross-referenced

-       Proximity and immediacy over skill and professionalism

-       Restricts ‘power’ and ‘agency’ for the audience to those with access to technology and the internet/fast connections – particularly Europe/US and parts of Asia

-       Wikipedia isn’t available in every language – neither is the internet