Tuesday 15 May 2012

Trying to revise or missed a week?

If you missed a week or are trying to revise, if you look at the collection on Media Online theory on SCRIBD - linked on the top right of this blog - you will be able to access each week's sheets and follow the work we've been doing.

Each sheet shows what we did and what you are/were expected to do. There's a summary of the work covered so far on each sheet so you can check if you're ready. If you've attended all the lessons then you should have all this work.

The sheets are numbered and entitled with the word 'homework'.

This constitutes, roughly, the scheme/outline of work followed for the unit.

Four Areas to cover in Essay in Exam

MOLA the Four Areas

'Cards' to help you answer the essay...

MOLA Cards for Answering Essays

What makes a good answer...

MOLA What Makes a Good Answer

Tuesday 20 March 2012

We Think -Charles Leadbeater - Animation

Dan Gilmor - We Think Podcast

Listen to the podcast HERE

Wikinomics Summary - Tapscott & Williams 2006

Since you can get this for free on the internet, it seems mad to not allow a TEACHER to add this to their EDUCATIONAL website - however, welcome to the madness that is the internet. SO, to view the summary, follow the LINK

Blogging and the emerging Ecosystem - John Naughton

Blogging and the Emerging Ecosystem Naughton

Gauntlett - Media Studies 2.0

Media Studies 2.0 David Gauntlett

Web 2.0 - O'Reilly Wiki - overview

Web 2.0 O'Reilly Wiki

The Long Tail - Anderson 2006 - Wiki

The Long Tail Anderson Wiki

Media in the Online Age - teaching powerpoint (theory outline)

MOLA Overview of Theorists Lesson Power Point

MOLA overview of the theory - prezi (handout)

Intro Media in the online Age Outline Prezi

Media Studies 2.0 - Julian McDougall

Media Studies 2.0 Julian Mcdougall MM24 Apr 08

Web 2.0 Article - Nick Lacey

The Impact of Web 2.0 MM24 Apr 08

Thursday 15 March 2012

Examples of some companies adapting to a digital world

Here's Maggie Lonergan, managing director of marketing services at Fortune Cookie, explaining the latest buzzword, phygital, and why it's the future of digital marketing. She discusses Xerox and 1-800-Flowers (both US) and Tescos in Korea (known as 'Homeplus')

LINK - Successful Marketing is both physical and digital