Tuesday 16 April 2013

DEFIANCE is on tonight! 9pm, SciFi Channel --- START on your first Case Study!

Hi all,    Related to: TELEVISION,  VIDEOGAMES,  FAN BEHAVIOUR,  CONVERGENCE,

After our lesson today, I went online to discover that DEFIANCE premieres tonight in the UK. This means that pre-show content (such as NPCs who are in the show) will be gone after today. Looking at it as a videogame premise, the game has to be purchased for PC, XBOX360 or PS3 either physically or online. You can then play in the MMO. Now this is no new concept (so guys there are other case studies out there!) but this is the latest and certainly the first I can think of for a long time that has it's own UK based content/premiere release stuff - mostly this stuff is run from the States so by the time we get to it, the 'hype' and 'special content' is already gone. You should be thinking about:

FAN BEHAVIOUR
SYNERGY - TV and Game Producers working together in partnership
MODDING/ADAPTION
CONVERGENCE
How the two industries have harnessed the power of the internet and each other to sell more product
How these particular kinds of fans from around the world behave - FAN ART, FAN SITES etc (Scifi/game playing is already well established online so you are already looking at consumers who are internet ready/savvy/native).

I have the article (not in the RT as I suggested, but in the SciFi Now magazine, Issue 79, April edition (which came out 10/4/13)). I can scan it for you but I suggest you get online and have a look at the Defiance website now - I'm not suggesting you play the game (as it's not free) but you can see the fan behaviours and impact of the internet on the whole media industry for TV and Videogames unfolding before you in real, totally up to date time which EXAMINERS LOVE!! They hate old case studies, out of date, stuff from years ago etc and new things GET THEIR ATTENTION so feel free to go for it. There is LOADS of stuff on the site you can access for free - lots of examples for your exam.

This works on so many levels it's untrue. It's just an example of the kind of interesting things that are going on our there that you can study for your exam and get marks for - I'm not sure you can count watching TV, playing videogames and hanging out online with 'geeky' fanboys/fangirls* online in any other subject as genuine research! Now you're glad you took Media Studies - yay??

Here's the link http://www.defiance.com/en/

And here's a screenshot to whet your appetite...


Watching LIVE online (which means you exposing yourself to the adverts = money for the channel) in real time also unlocks content...



*Before anyone takes offence, I count myself in the 'fangirl'/geek category - after all it is me who found this material and me who subscribes to SciFi Now (great magazine btw) so I feel completely free to use this stereotyped language. Incidentally, my Avatar online is generally Tank Girl and she's a Comic Strip character so I suppose if you think about it you knew I was a nerd/geek all along!!