Showing posts with label Convergence. Show all posts
Showing posts with label Convergence. Show all posts
Wednesday, 22 May 2013
No more mouse?
For us, this is about changing technology - the convergent devices and cross-media integration. If there are to be more devices with no mouse (think iphone, ipad, tablet, consoles with 'gesture' control (Wii, Kinect)), how does that affect the industry and audience and the way media texts are constructed/presented for consumption/consumed/shared?
More convergent fun...Is it a music video? a viral ad? Would it be allowed on TV?
Check this out..
Fiat's YouTube hit shows adverts breaking down borders online
Interesting videos - see how the 'regulation' aspects are now infringed - can you really say that? You certainly can't say it on TV but you can online. Check out the Motherhood one which is like a music video...
This is not only about convergence of texts but about how the online environment is changing texts and the rules for media industries and audiences. Some online below - more on the Guardian link and Youtube.
EXAMPLES
Original Ad - "Immigrants"
"Motherhood"
"Sexy People"
EXAMPLES
Original Ad - "Immigrants"
"Motherhood"
"Sexy People"
Tuesday, 21 May 2013
XBOX ONE revealed - most convergent device so far!
It's almost like science fiction but is a classic example of convergence and the online capabilites working together. Yep they needed the science and tech to do it, but they can't connect everyone and deliver the services without the internet. They also are planning to run from a cloud. It's all the stuff of your dream research..and it's up to date - it was just announced tonight 6pm UK time.
In addition to the tech being convergent and online, the announcement was also made online. It went live around the world. I was watching it on two different web pages and recording it (for you). People were interacting live with the video, posting live comments (like tweets) as elements came up and responding to each other too - it's worth watching. The uninterrupted feed is available to view online on demand for free here LINK
Ask yourself how the producers will have to change their games to allow for this new system? Will this affect how tv is made (as in alter the content/structure of tv texts)? It may well affect how it is delivered. How will audiences react and use the tech (online)?
The tech is convergent
The texts will be different
The audience will interact differently
They (Microsoft) want to make an 'online' watercooler of XBOX ONE (very interesting)
The mediums will converge (switch by gesture between live game play, live tv and saved content)
This is a global release message, going out live online - think about that streaming feat!
What will be that final box in your room?
Can TVs fight back?
What will Apple do next?
What about the PS4 - How is Sony going to respond?
the Guardian now have a story up - it took them 2 hours from the start of the hour long presentation, about one hour after the end of the broadcast to get the story online - how's that in the modern age? think it should be quicker? I can post quicker than that but what do The Guardian have to consider that I, as a random citizen blogger, don't?
and finally, yes - much "gnashing of teeth" as the Guardian predicts amongst gamers due to lack of videogame reveals - we only saw a few moments of some cut scenes from Call of Duty Ghosts....argh! Now we all wait for E3 - Microsoft are crafty beasties! :)
In addition to the tech being convergent and online, the announcement was also made online. It went live around the world. I was watching it on two different web pages and recording it (for you). People were interacting live with the video, posting live comments (like tweets) as elements came up and responding to each other too - it's worth watching. The uninterrupted feed is available to view online on demand for free here LINK
Ask yourself how the producers will have to change their games to allow for this new system? Will this affect how tv is made (as in alter the content/structure of tv texts)? It may well affect how it is delivered. How will audiences react and use the tech (online)?
The tech is convergent
The texts will be different
The audience will interact differently
They (Microsoft) want to make an 'online' watercooler of XBOX ONE (very interesting)
The mediums will converge (switch by gesture between live game play, live tv and saved content)
This is a global release message, going out live online - think about that streaming feat!
What will be that final box in your room?
Can TVs fight back?
What will Apple do next?
What about the PS4 - How is Sony going to respond?
the Guardian now have a story up - it took them 2 hours from the start of the hour long presentation, about one hour after the end of the broadcast to get the story online - how's that in the modern age? think it should be quicker? I can post quicker than that but what do The Guardian have to consider that I, as a random citizen blogger, don't?
and finally, yes - much "gnashing of teeth" as the Guardian predicts amongst gamers due to lack of videogame reveals - we only saw a few moments of some cut scenes from Call of Duty Ghosts....argh! Now we all wait for E3 - Microsoft are crafty beasties! :)
Tuesday, 16 April 2013
DEFIANCE is on tonight! 9pm, SciFi Channel --- START on your first Case Study!
Hi all, Related to: TELEVISION, VIDEOGAMES, FAN BEHAVIOUR, CONVERGENCE,
After our lesson today, I went online to discover that DEFIANCE premieres tonight in the UK. This means that pre-show content (such as NPCs who are in the show) will be gone after today. Looking at it as a videogame premise, the game has to be purchased for PC, XBOX360 or PS3 either physically or online. You can then play in the MMO. Now this is no new concept (so guys there are other case studies out there!) but this is the latest and certainly the first I can think of for a long time that has it's own UK based content/premiere release stuff - mostly this stuff is run from the States so by the time we get to it, the 'hype' and 'special content' is already gone. You should be thinking about:
FAN BEHAVIOUR
SYNERGY - TV and Game Producers working together in partnership
MODDING/ADAPTION
CONVERGENCE
How the two industries have harnessed the power of the internet and each other to sell more product
How these particular kinds of fans from around the world behave - FAN ART, FAN SITES etc (Scifi/game playing is already well established online so you are already looking at consumers who are internet ready/savvy/native).
I have the article (not in the RT as I suggested, but in the SciFi Now magazine, Issue 79, April edition (which came out 10/4/13)). I can scan it for you but I suggest you get online and have a look at the Defiance website now - I'm not suggesting you play the game (as it's not free) but you can see the fan behaviours and impact of the internet on the whole media industry for TV and Videogames unfolding before you in real, totally up to date time which EXAMINERS LOVE!! They hate old case studies, out of date, stuff from years ago etc and new things GET THEIR ATTENTION so feel free to go for it. There is LOADS of stuff on the site you can access for free - lots of examples for your exam.
This works on so many levels it's untrue. It's just an example of the kind of interesting things that are going on our there that you can study for your exam and get marks for - I'm not sure you can count watching TV, playing videogames and hanging out online with 'geeky' fanboys/fangirls* online in any other subject as genuine research! Now you're glad you took Media Studies - yay??
Here's the link http://www.defiance.com/en/
And here's a screenshot to whet your appetite...
Watching LIVE online (which means you exposing yourself to the adverts = money for the channel) in real time also unlocks content...
*Before anyone takes offence, I count myself in the 'fangirl'/geek category - after all it is me who found this material and me who subscribes to SciFi Now (great magazine btw) so I feel completely free to use this stereotyped language. Incidentally, my Avatar online is generally Tank Girl and she's a Comic Strip character so I suppose if you think about it you knew I was a nerd/geek all along!!
After our lesson today, I went online to discover that DEFIANCE premieres tonight in the UK. This means that pre-show content (such as NPCs who are in the show) will be gone after today. Looking at it as a videogame premise, the game has to be purchased for PC, XBOX360 or PS3 either physically or online. You can then play in the MMO. Now this is no new concept (so guys there are other case studies out there!) but this is the latest and certainly the first I can think of for a long time that has it's own UK based content/premiere release stuff - mostly this stuff is run from the States so by the time we get to it, the 'hype' and 'special content' is already gone. You should be thinking about:
FAN BEHAVIOUR
SYNERGY - TV and Game Producers working together in partnership
MODDING/ADAPTION
CONVERGENCE
How the two industries have harnessed the power of the internet and each other to sell more product
How these particular kinds of fans from around the world behave - FAN ART, FAN SITES etc (Scifi/game playing is already well established online so you are already looking at consumers who are internet ready/savvy/native).
I have the article (not in the RT as I suggested, but in the SciFi Now magazine, Issue 79, April edition (which came out 10/4/13)). I can scan it for you but I suggest you get online and have a look at the Defiance website now - I'm not suggesting you play the game (as it's not free) but you can see the fan behaviours and impact of the internet on the whole media industry for TV and Videogames unfolding before you in real, totally up to date time which EXAMINERS LOVE!! They hate old case studies, out of date, stuff from years ago etc and new things GET THEIR ATTENTION so feel free to go for it. There is LOADS of stuff on the site you can access for free - lots of examples for your exam.
This works on so many levels it's untrue. It's just an example of the kind of interesting things that are going on our there that you can study for your exam and get marks for - I'm not sure you can count watching TV, playing videogames and hanging out online with 'geeky' fanboys/fangirls* online in any other subject as genuine research! Now you're glad you took Media Studies - yay??
Here's the link http://www.defiance.com/en/
And here's a screenshot to whet your appetite...
Watching LIVE online (which means you exposing yourself to the adverts = money for the channel) in real time also unlocks content...
*Before anyone takes offence, I count myself in the 'fangirl'/geek category - after all it is me who found this material and me who subscribes to SciFi Now (great magazine btw) so I feel completely free to use this stereotyped language. Incidentally, my Avatar online is generally Tank Girl and she's a Comic Strip character so I suppose if you think about it you knew I was a nerd/geek all along!!
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