More convergent fun...Is it a music video? a viral ad? Would it be allowed on TV?

Check this out..

Fiat's YouTube hit shows adverts breaking down borders online

Arianna featuring Pitbull's Sexy People is perfect example of ad-promo hybrids that wouldn't be allowed on TV

Interesting videos - see how the 'regulation' aspects are now infringed - can you really say that? You certainly can't say it on TV but you can online. Check out the Motherhood one which is like a music video...

This is not only about convergence of texts but about how the online environment is changing texts and the rules for media industries and audiences. Some online below - more on the Guardian link and Youtube.

EXAMPLES

Original Ad - "Immigrants"



"Motherhood"

"Sexy People"