Take a look at this short article..
a magazine is using it's own readers to create ad content then getting income from the brands the bloggers are advertising - cuts out the middle man (the agency and platform controllers (like sky/virgin/bbc/The Times/The Sun/Cosmopolitan/GQ etc)) who won't get any fees or commissions and the content is expected to be more preferable for the other visitors to the site as it's made by 'similar' people (assumed as they're reading/following the same site).
OH DEAR?? or another flash in the pan?? See HERE
No comments:
Post a Comment